ALERT employees participated in Cleaning Portugal
06 April 2010
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Limpar Portugal is the name of the initiative that inspired around 100 thousand volunteers to collect over 70 thousand tonnes of waste throughout the country on March 20. This initiative also had the participation of several ALERT employees and a group of adolescents from Casa do Vale. Case do Vale is a children's home that is run by Crescer Ser, which is an association that receives support from the ALERT Foundation (being legally established).

“Let’s do it!” is the name of the original project, created in Estonia, which has attracted over 50 thousand people and around 500 state and private institutions to collect 10 thousand tonnes of illegally disposed waste in a single day. This northern inspiration has found followers in other European countries including Portugal.

The Limpar Portugal movement gathered the support of nearly every local Council, several companies and entities, such as the Environment Ministry and even the President of the Portuguese Republic.

Despite the rainy conditions, the general public fully embraced this initiative. Besides the immediate objective of cleaning forests and illegally dumped waste, this project became a pedagogical awareness opportunity for thousands of young people who worked side by side with the adults. Moreover, even though some people did not participate in the activity directly, they were pleased to have the opportunity to become acquainted with this initiative.

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